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Algida is refreshing its most important brand Magnum. The direction that they want to give it to it is a more health and wellbeign friendly product free from sugars and vegan.
Made out of natural ingredients ethically sourced the new direction should not only raise awareness for the problem of high sugar consuption and the issues with dairy linked to health but also inviting their customers to consume ice-cream more often thanks to the more health-friendly recipe.

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